It’s almost Holi season, and for the average consumer that means festivity, vibrancy, and lots of color. For the average business owner, this means it’s time to kick off those seasonal marketing strategies you have hidden up your sleeve. Because if there’s one thing everyone loves, it’s a good seasonal sale on a holiday.
If you’re wondering how to plan out your seasonal Holi sale, we’re here to help. Try out these marketing hacks to help you set up your retail store just in time for that incoming Holi traffic.
1- Make your store look colorful
Holi is all about color, which is why it’s important for you to create a festive and inviting atmosphere that will draw customers in and encourage them to shop. One way to do this is by incorporating holi-themed decorations such as colorful streamers, balloons, and lights.
You can also use mannequins or display areas to showcase holi-themed products. You can also set up a special holi sale section in the store, with colorful signs and banners to highlight the deals and discounts available. Creating a festive ambiance with music and special lighting can also help to create a festive atmosphere. The goal is to make the store look attractive, welcoming, and exciting so that customers will want to come in and shop.
2- Set up vibrant digital signs
Digital signage is a super effective way to attract customers to a retail store. Digital signs are interactive, easily updatable, and can be customized to display all kinds of vibrant content. To get the most traction for your upcoming Holi sale, you can place your sign in front of the store, on the storefront window or even in the entrance.
Create some vibrant content for your Holi sale and display it at peak hours to attract customers. For Holi, you can go for simple content like animations of splashing colors or color clouds around your brand name or slogan. Add in a brief announcement of your sale to make sure people know exactly what’s going on in your store this Holi.
3- Add special Holi tags to your products
Need to attract more attention toward your Holi sale section? Why not use unique sales tags to set them apart from everything else in your store?
Specialized tags are a great way to catch a customer’s attention. After all, everyone loves a good sale item. And a tag makes it all the easier for them to spot that sale item from miles away.
You can use design and marketing tools like PosterMyWall to get a wide variety of customizable tags that you can personalize according to your own needs. Pick out tags that match the vibe of your Holi sale, add some extra colors to make them stand out more, and get them printed to add to your special sale section so that customers can spot them from far away.
4- Hand out custom sale flyers
Flyers are another effective way to promote a Holi retail sale. You can create custom flyers for your sale to be distributed to customers as they enter the store, or they can be handed out on the street to potential customers. Make sure your flyers make it clear what you want to promote. Add some bright colors and festive images to grab attention and showcase your sale.
Make sure your flyers also include information about the sale such as dates, discounts, and promotions. Add in specifics like the store’s location, hours, and contact information on the flyer.
One fun technique is to include a unique offer or a coupon code on the flyer to incentivize customers to visit the store. To increase reach, flyers can be distributed in high-traffic areas such as shopping centers, busy streets, or other stores nearby.
5- Give your customers a memorable Holi experience
It’s not just enough to offer a Holi sale for your customers and decorate with colors. You need to make sure your retail store offers a whole experience to your customers. You can do this in a number of ways.
Offer sweets and other treats to your customers as they leave the store. Put up colorful lights at the entrance to make the store more festive. Train employees to offer holiday greetings to customers shopping from the Holi sale. These techniques will help your customers feel more welcome in your store, and will increase the likelihood of them spending more time browsing your products.
Final thoughts
Holi is known to be a holiday full of color, vibrancy, and life. And as a retail store, you need to make those qualities come to life with your Holi sale. Use these techniques to make sure your retail store is prepped for the incoming Holi rush.
