You have a plethora of ways to market your medical firm. Instead of relying on the same traditional practices, i.e., a spot in the local newspaper or interviewing on the news, try something new and modern. Many more patients are online, even senior patients! If you want to try making engaging content this year, use these innovative medical marketing ideas.
Post Advertising in the Waiting Room
The waiting room is the best place to showcase your promotional material. Each group of chairs faces a good amount of wall you can use to your advantage. For instance, one corner could hold a mounted television with marketed ads promoting medical treatments, medications, and even research studies.
The best way for patients to know more about their conditions and potential treatment options is through a TV, posters on the wall, and pamphlets. If you want to be more interactive, consider placing a QR code on the sign for guests to scan to learn more.
Create a Wellness Challenge for Patients
Aside from using the waiting room as an ideal place to market your medical practice, you could always rely on social media. The online world is perfect for getting things noticed quicker and interacting with a broader audience. Use social media to your advantage by starting a wellness challenge.
This challenge can all start with a hashtag. When starting, make sure to tag your organization so participants know who’s running the experiment. Don’t forget to offer fun prizes! Awards like a free week-long gym membership could be one to give away if you’re promoting heart disease awareness or encouraging others to work out.
Utilize Content Related to Procedures
Think about this. If you have a procedure you believe can produce remarkable success rates, such as bariatric surgery, you may want to think about doing case studies. Case studies are an informative way for patients to know if something is for them because another person like them has undergone the treatment.
The best way to deliver quality content is to partner with a biotech company. A biotech company uses case studies to illustrate how effective a medical procedure could be for a patient, including testimonials and visuals of before and after—mostly orchestrated through video and still images. Case studies are suitable if you strive for consistent results in a particular medical device, medication, or surgery.
Encourage the Community To Get Involved
Another way to get yourself out is simply getting involved in the community. Anything from back-to-school events to offering free blood pressure checks can put a better impression on your organization—post about your events on social media to start building your audience. By posting to social media and participating in community-led events, you develop a positive image for your company.
You have many ways to improve your medical marketing this year, starting with how you plan to execute each idea. Work with a team of marketing professionals today to create a stronger online presence and make each piece of content more engaging than the last.
Read Also
- How to Drive Growth Through Customer Centricity in Healthcare
The world of healthcare is changing in big ways. Consumers are now stepping up and taking charge of their health journeys. This change is happening now for important reasons. The U.S. health and wellness market is huge, projected to be over $6 trillion in 2025. This growth is fueled by rising out-of-pocket costs and more… Read more: How to Drive Growth Through Customer Centricity in Healthcare - Why Biotech Companies Choose Contract Manufacturing Organizations for Scalable GrowthBiotech and pharmaceutical companies are under constant pressure to innovate, scale fast, and stay compliant. Doing everything in-house can slow them down. That’s why many are turning to a contract manufacturing organization to handle specialized production needs—especially in genetic and molecular biology fields. Reliable CMOs offer speed, precision, and regulatory knowledge. For early-stage firms, this… Read more: Why Biotech Companies Choose Contract Manufacturing Organizations for Scalable Growth
- Maximizing Digital Reach for Podiatry Clinics in Local HealthcareMaximizing Digital Reach for Podiatry Clinics in Local Healthcare As the healthcare industry evolves, mobile marketing becomes indispensable for practitioners. Podiatry clinics, focusing on foot and ankle care, must adapt to digital strategies to engage patients effectively. Implementing tailored SEO practices is crucial for these clinics to thrive in an increasingly competitive market. Digital marketing… Read more: Maximizing Digital Reach for Podiatry Clinics in Local Healthcare
- How to Start a Mental Health Conversation with Your ManagerTalking about mental health at work can feel awkward, intimidating, or even risky. But if you’re struggling, keeping it bottled up isn’t going to make things better. Having an open and honest conversation with your manager can be a game-changer, whether you need accommodations, support, or just someone to understand what you’re going through. This… Read more: How to Start a Mental Health Conversation with Your Manager
- How Efficient Business Contracts Can Boost GrowthIn the business world, efficiency isn’t just a buzzword—it’s a necessity for survival and growth. Every facet of a company can contribute to greater efficiency, but some often-overlooked areas hold substantial potential. Business contracts, particularly those loaded with bureaucratic jargon, can slow down operations. Streamlining these can free up resources and time, allowing for greater… Read more: How Efficient Business Contracts Can Boost Growth
